PAN Communications
Tech SectorConsumer GoodsProfessional Services
"PAN does an outstanding job articulating how our software is changing the landscape of desktop computing"
Brian Carter, Director of Strategic Communications, Ardence Software
The Tech Sector moves to a different beat: bigger, better, faster, more.
Whether you're an early stage or established company, you can draw on PAN's experience in enterprise software, Web Services, application development, security, wireless, supply chain, or The Next Big Thing. You know it's different—you need a strategic program to target key verticals, trade publications, and national business media. We'll get you there. PAN brings savvy, know-how, and a dedicated team that has positioned leaders in your industry.
tech sector case studies

Patni

After acquiring a life sciences firm, learn how this PAN client -- a global provider of IT services and business solutions, has become highly respected and is continuously sought out among the most powerful voices in the pharmaceutical analyst and media community.

Scour.com

Discover how the PAN team helped its social search engine client with a successful launch, drawing 280,000 unique visitors to their site in the first week!

JackBe

See how PAN’s client in this emerging market became a go-to source for insight

TRA

From nowhere to Nielsen killer, see how the PAN team captured the attention of the Wall Street Journal, resulting in an impactful story

Acsis

See how PAN set out to rebrand their client, and successfully crown them as ‘go to’ industry experts

SPS Commerce

See how the PAN team refined their client’s message to clearly and succinctly explain their leadership and unique benefits.

Knoa

Discover how PAN initiated a social media campaign, which resulted in their client becoming a well respected expert in end user performance management.

BlueCat Networks

Learn how the PAN team built strong U.S. media and analyst awareness for their Canadian client in just two weeks.

Hydro International

Discover how the PAN team increased national coverage for Hydro International, a local and regulatory-driven business.

Telco Systems

Learn how PAN exposed Telco to the most significant target players in both the analyst community and top tier media.

CiRBA

Read how a byline put CiRBA on the road to thought leadership.

Cyber-Ark Software

See how PAN and Cyber-Ark worked together to create a detailed strategy to educate their target market about privileged password management.

Genuitec

Discover how PAN helped position Genuitec as a visionary and true Eclipse authority

Exact Software

Rising corporate email frustration along with compelling customer stories made for a pitch that interested the Wall Street Journal. See how the PAN team did it.

Genalytics

See how a very creative pitch helped communicate a complex technology

Zix Corporation

Learn how PAN helped this email encryption company gain media exposure during the normally quiet summer months.

Systinet

Discover how PAN supported a newly acquired company score big results.

Ardence

See how PAN increased visibility of this software-streaming platform.

Visitar

See how PAN increased visibility in the crowded SMB space.

Prefound

Kentucky Derby Roundtable a Winner

KANA

Stand-Alone Profiles Increase Visibility for New CEO

Incisive Media PLC

Maximizing Press Coverage for a Major Trade Show

Eleksen

Wearable electronics come into fashion

Segue & Identify

Client synergy makes for major coverage

Lycos

Media tour introduces new CEO, enlivens well-known tech brand

PixelMEDIA

High-profile byline features have differentiated and driven leads for a Web, multimedia, and IT agency.

Tyco Fire & Security Access Control & Video Systems

Trade show strategy pays off with big results

M-Tech

Bringing together competitors for industry roundtable increases visibility.

PubSub

Mainstream media icon puts PubSub in national spotlight

Systinet

Simultaneous news results in widespread coverage

ZoomInfo

Traditional and new media strategy launches search engine in a big way.

KANA

*2005 Bell Ringer Award for Best High Tech Launch Campaign*

KnowNow

KnowNow, Inc. helps enterprises improve their ability to deliver relevant, actionable information to employees, partners and customers. Headquartered in Sunnyvale, Calif., KnowNow is privately held, with backing from premier venture capital firms including Kleiner Perkins Caufield and Byers, Levensohn Venture Partners, Palomar Ventures, TPG Ventures and Wachovia Strategic Ventures.

Open Text

Improving visibility means positioning the CEO as an industry authority and visionary in enterprise content management.

CXO

Multi-national funding announcement generates 20+ hits and interviews, including local dailies, Morningstar, and Hoovers.

Exact Software

Heightened brand awareness for this software company was a direct result of a cover story in Computerworld.

IMPAQT

IMPAQT was founded in 1999 to create and implement new, innovative technologies and services within the Search Engine Marketing industry. IMPAQT has been at the forefront of change within the industry, combining database marketing tools and business intelligence methodologies to form an entirely new set of online marketing solutions called Search Analytics™.

Ultimus

Ultimus is a global Business Process Management (BPM) software company that provides the shortest time to value of any BPM provider. Powered by Adaptive Discovery™, the Ultimus BPM Suite enables complex business processes to be automated and deployed without complete maps, reducing the complexity of process discovery and accelerating continuous improvement.

ZixCorp

Zix Corporation (ZixCorp®) provides easy-to-use-and-deploy e-communication services that protect, manage, and deliver sensitive information to enterprises and consumers in healthcare, finance, insurance, and government. ZixCorp's eSecure services enable policy-driven email encryption, content filtering and send-to-anyone capability while its eHealth services improve patient care, reduce costs, and improve efficiency through e-prescribing and e-lab solutions.

OutStart

This learning and knowledge sharing software company successfully jumped to a new vertical market using PAN's strategy of targeted, exclusive pitches.

Whatman

Byline articles, case studies, editorial opportunities, and the cover of a key trade publication resulted from PAN's effective product launch strategy.

Formation

A software vendor carved out a new niche and mindshare with analysts after PAN relaunched its products and secured key stand-alone coverage.

Starent

Launching a new wireless company demanded a multi-prong approach of media and analyst tours, funding announcements, and coverage in the Wall Street Journal.

iPhrase

iPhrase doubled its briefings over the previous year and analysts championed the company after experiencing PAN's Analyst Day.

ATG

Two products successfully launch simultaneously due to an aggressive thought leadership campaign.

Stratus

Successfully moving a major hardware company into a new market called for an issue-based six-month strategy with byline features and trade show events.