PAN Communications
Tech SectorConsumer GoodsProfessional Services
"We're always looking to increase visibility to differentiate ourselves from our competitors. Through their continuing efforts, PAN provides us with brand recognition and puts us first in the minds of consumers."
Dave Lohr, President of Trade Sales Division, California Paints
Your audience has two things in their wallet: a dollar and a desire.
From refrigerators to home improvement, the travel industry to the showroom floor, PAN can help you launch and position your product and brand in a way that hits the right consumers with the right message. Through press tours, byline programs, or perfect product placement, our public relations programs can help you land in the hearts and minds of your consumers.
consumer goods case studies

Milton Hospital

Read about how the PAN team raised awareness and played an integral role in helping its client with their fundraising efforts

Community Servings

Learn how the PAN team helped their client attract donors by building and maintaining a positive image

NorthStar Moving

By taking a multi-tiered approach, read how the PAN team increased awareness of their client's distinct approach to moving and packing, branding them as a luxury moving service.

Premier Guitar Festivals

Read how PAN drove attendance and garnered amazing coverage for the Premier Guitar Festival in just two weeks!

Maui Beverages

Learn how a creative mailer for Maui Beverages led to a successful media relations campaign.

VenMill Industries

Learn how the PAN team created a buzz at the very competitive Consumer Electronics Show

P'kolino

Learn how PAN helped P'Kolino secure a spot on The Today Show.

G-Tech

Read how PAN helped G- Tech launch its new iPod-enabled messenger bag to the consumer market at the Consumer Electronics Show.

Northstar Moving

Learn how PAN helped NorthStar Moving promote the positive experience moving can be.

Community Servings

PAN helps charity raise funds and awareness

Work 'N Gear

Specialty retailer turns to PAN for second year of successful regional coverage

Zoroufy

Based in Madison, Wisconsin, Zoroufy Stair Rods is a designer, manufacturer, and importer of quality stair rods and decorative carpet accessories. The company is the world’s largest brand name of stair rods and related accessories, with a focus on quality, world-class customer service, and investments in fashionable and innovative designs. Zoroufy products are sold exclusively through select retailers around the world.

California Paints

Color kit brings hottest hues to editors

Clear Flow

2005 Bell Ringer Award for Best Business to Business Campaign

From features in consumer pubs to the Wall Street Journal, PAN's "rolling thunder" strategy defined Clear Flow's distribution channel for future business growth.

LinearAir

Intensely focused stand-alone coverage helped this early-stage company take off.

Gentle Giant

This award-winning residential mover broke from the pack with increased sales and differentiation through feature articles in regional print media.

Boston Acoustics

PAN's aggressive national campaign targeted consumer electronics editors and built tradeshow buzz to create 500 million impressions for a pre-launch product.

Nantucket Nectars

A quirky, different kind of press kit captured this beverage company's persona, secured national coverage, and shaped a very successful product launch.

Rand McNally

Launching a new technology with more than 100 hits in national media helped rebrand a company approaching its 150th birthday.